Reach out through the widest consumer channel in South India. Reach out through the widest consumer channel in South India Shri Shakti is a customer-oriented group. The closeness it enjoys with its customers is evidenced by the extent of its marketing network. A network that has reached an existing base of over 350,000 LP Gas connections that include 12,000 plus industrial and commercial customers and tens of thousands of rural, semi-urban and urban domestic consumers. As of February 1999, Shri Shakti’s 300-odd dealers are spread as follows: Andhra Pradesh (169), Karnataka (62), Kerala (20), Tamil Nadu (39), Pondicherry (1), Goa (6), Orissa (6). (For details on their infrastructure, click here). Additionally, there are 5 major branch offices and a number of marketing offices. The group is now in the process of setting up 'Shakti Energy Stores' all over South India, which will market domestic, commercial and industrial energy equipment. And the entire channel is open for other products as well. Your product can even consider leveraging the strength of Shri Shakti’s much valued brand ‘Shakti Gas’ in its pursuit for gaining customer acceptance and goodwill. A case in point is of the Spanish MNC giant, - Fagor. Fagor Electrodomesticos manufactures a range of gas and electrical appliances, like refrigerators, cooktops and cooking ranges, microwave ovens and washing machines etc. Its products are sold all over Europe and other parts of the world. However, in India Fagor has selected Shri Shakti as its distribution partner. And in due course all its products will be introduced through Shakti Energy Stores under the common brand name – Shakti-Fagor. Similarly alliances with other companies from around the world are sought. Shri Shakti has an excellent channel ready for impactful entry into South Indian markets. To get your product into it, click here.

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