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PVMTI project to overcome marketing barriers Shri Shakti Alternative Energy Ltd is receiving financial assistance from Global Environment Facility through International Finance Corporation (IFC), Washington under a special program called Photovoltaic Market Transformation Initiative (PVMTI). PVMTI is a market intervention to accelerate the commercialization of Solar PV Technologies by overcoming the marketing barriers and financial barriers. The market barriers have been identified principally as:
The Financial barriers are lack of access to capital to invest in building marketing and service networks and lack of market mechanisms to extend end user financing (Micro Credit / Consumer Financing) for alternative energy products Shri Shakti Alternative Energy Ltd is overcoming the above barriers by creating Energy Stores leveraging the existing distribution networks for selling gas and other appliances. Since a network for selling just solar products is unviable, Shri Shakti Alternative Energy Ltd’s project also includes marketing of Energy Efficient Appliances Shri Shakti Alternative Energy Ltd was the First Company to receive approval from IFC, Washington for funding under the PVMTI program. The program is operational in three countries i.e, India, Morocco, and Kenya. For other details contact PhotoVoltaic Market Transformation Initiative
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Friendly Energy Solutions |
